In this exploration, the pursuit was for the discovery on how white could be perceived in context of a color alone and when paired with visual hints.
Type has the ability to denote a feeling, an emotion—yet when paired with other words or forms, help paint a picture. Singular words can, in turn, stick with their original context, and when experimented beyond the format of a page, sentence, or paragraph, help create a visual. White is a seen in two different manners; the absence of all tone, or the culmination of all spectrums together.
The all-too-familiar white sticky stuff from our childhood, stocked in surplus within the cupboards of elementary classrooms. Represented by the word “Elmers”, viewers are hinted to the context of the sticky lines of glue as well as the color of the word.
When a surface reaches critical mass with heat, the structure becomes a blinding white hot. Taking charcoal briquettes and setting them afire, the type was worked into the surface, almost becoming a negative word, black amongst the white-hot coals around it.
White has a connection with the dark vices of the world, associated with the substances users snort, sniff, or cook to get a quick high. The powder—powdered sugar—was arranged to spell out “lines”, giving a relation to the drug.
Many people feel trapped as drones, toiling day-in, day-out at their cubicle environments. “Slave” is worked into the keyboard, rearranging the keys to allude to the concept of being white collar.
Another connecting feature to the color white is the milk we drink everyday. Taking a general carton, cutting the word “milk” into the form, and then painting it solid white tells the story to what this visual stands for.
The unwanted gift at any exchange of presents has the label of being a “white elephant”— useless or troublesome, especially something that is expensive to maintain or difficult to dispose of. Taking a box and carving the type into it, the word stands out, especially with the addition of the white ribbon and bow on the top.
Taking a few large handfuls of fallen pine needles, the white-painted ones help to spell out ‘x-mas’, giving the insight to the relationship of the stereotypical pines and terminology associated with Christmas time.
Everyone over thirty can relate to the days of using liquid paper—otherwise known as whiteout—to fix mistakes written in pen and/or set with a typewriter. The document uses a presidential seal, and then has all of the information covered, except for where the areas are left out, spelling the word hide.
Sterility is the act of thoroughly cleaning something to a point where nothing exists within the realm it coincides; when one thinks of the idea of “clean” or “sterile”, this usually is related to bleach. Bleach purifies, and in some cases—as this visual explores—ruins things. The cloth-covered book has been sprayed with bleach, eating into the black cotton, showing the hidden word within.