The company has a storied history, creating some of the most memorable and impactful creations in automotive history.
I am the middleman between the client and audience, contracted to ensure the message matches the visual. The agreed-upon information between two parties can be manipulated in a manner that is both aesthetically appealing and contextually relevant. The annual report is this said document; able to communicate the inside workings of a company. Time, materials, man-hours—all complex, numerical data that needs to be presented in a way for stakeholders to fully grasp the intimate internals of their investment opportunity.
The visuals for the layout were easy to apply, linking the history with the modern numerical data by using older Ford ads. Using the Ford corporate blue and a gold pulled from their archives, the theme and consistency of placements all stem from the heritage of the brand.