Nothing promotes the idea of functional design better than having to go back to the proverbial drawing board for more insight into creating that “wow” visual.
Defunct brands always serve a greater good than their general intended purpose.
The ability to hone in on the message of the director over a wide variety of media pushed the visuals beyond the screen.
Working in the trades, one defining feature of a specific skill is the toolbelt that workers wear.
An exploration of taking the stereotypical approach of healthcare and expanding the concept to a new mode of modern medical health.