This course covers the history of advertising and editorial design. Typography, conceptualization of ideas, rough and comprehensive layout, finished art, and reproduction processes are studied. Magazines, newspapers, sales promotion illustrations, package design, and other forms of print media are examined. The relationship between business needs and graphic communication will also be examined.
Upon successful completion of the course, the student will:
Present specific graphic solutions to given problems by conceptualizing basic theories.
Demonstrate fundamental formats when incorporating words, images, and appropriate typography into a presentation.
Translate concept into finished presentations.
Assignments include radio flyer, newspaper teasers, descriptive pairs, and visual music.